Today COVERGIRL just announced their first ever male spokesperson, James Charles. You may recognize him from his Youtube channel, or from browsing on Instagram. Or from the news when his graduation photo got picked up because of how fabulous he looked in it.
I think this is pretty awesome news from COVERGIRL. Charles becoming the first ever – and hopefully the start of – COVERBOY. Because who says makeup is just for girls? Clearly James has proven that. Launching his Instagram account last year, he quickly made a name for himself and attracted 431,000 and more followers.
His campaign will be launching later this month for COVERGIRL’s new mascara titled “So Lashy”. I can’t wait to see the ads and more from Charles.